Privacy Policy

1. Identification of the Data Controller

This Privacy Policy describes how the company Primekm – Viagens, Turismo e Eventos, Unipessoal Lda, with 514604646 NIPC and registered office at Rua Conde Sabugosa, Nº 6, 8-B, 1700-116 Lisbon, processes the personal data of website users:

https://primekm.pt

The company is responsible for the processing of personal data in accordance with Regulation (EU) 2016/679 (GDPR) and applicable national law.


2. Personal Data Collected

We may collect the following personal data:

  • Name

  • Email address

  • Phone Number

  • Information provided through forms (e.g. contact requests, reservations, quotes)

  • Data related to requested services (tours, transfers, experiences)

  • IP Address

  • Browsing data (browser, device, approximate location)


3. Purpose of Data Processing

The personal data collected is used to:

  • Responding to contact requests

  • Process reservations and quote requests

  • Provide tourism, transfers and events services

  • Communicate with customers

  • Manage requests and service tracking

  • Improve the user experience on the website

  • Comply with legal and tax obligations


4. Legal Basis

The processing of personal data is based on:

  • Data Subject Consent

  • Contract execution or pre-contractual steps

  • Compliance with legal obligations

  • Legitimate interest of the company (e.g. improvement of the website and services)


5. Contact Forms

The data entered in the forms on the website are used exclusively for:

  • Responding to inquiries

  • Process reservations or quote requests

  • Contacting you

The submission of data through the forms implies the user’s consent to the processing of the same.


6. Google Analytics

This website uses Google Analytics, a web analytics service provided by Google Inc., which uses cookies to analyze website usage.

Google Analytics collects information such as:

  • IP address (anonymized whenever possible)

  • Pages Visited

  • Time spent on the site

  • User interactions

This data is used to:

  • Analyze user behavior

  • Improve website performance

  • Optimize the user experience

Information may be transferred to and stored on Google servers outside the European Union and is treated in accordance with Google’s privacy policies.

For further information, please contact:
https://policies.google.com/privacy


7. Data Sharing

Personal data may be shared with:

  • Partners necessary to provide the service (e.g. tour operators)

  • Technology service providers (hosting, email, analytics)

  • Legal authorities when required by law

All third parties are obliged to comply with the GDPR.


8. Data Retention

Personal data is kept only for as long as necessary to:

  • Fulfill the purposes for which they were collected

  • Comply with legal, tax and administrative obligations


9. Data Subject Rights

You have the right to:

  • Accessing your personal data

  • Rectify incorrect data

  • Request deletion of data (“right to be forgotten”)

  • Limiting data processing

  • Oppose treatment

  • Request data portability

  • Withdraw consent at any time

To exercise your rights, you should contact:

📧 reservas@primekm.pt


10. Data Security

Primekm adopts appropriate technical and organizational measures to protect personal data against:

  • Unauthorized access

  • Loss or destruction

  • Alteration or improper disclosure


11. Cookies

The website uses cookies to:

  • Ensure the correct functioning of the website

  • Analyze user behavior

  • Improve the browsing experience

You can set your browser to refuse or delete cookies.


12. Links to Third-Party Websites

The website may contain links to external websites.
Primekm is not responsible for the privacy practices of these websites.


13. Changes to the Privacy Policy

Primekm reserves the right to change this Privacy Policy at any time.

It is recommended to consult this page periodically.


14. Supervisory Authority

The user may file a complaint with:

National Data Protection Commission (CNPD)
https://www.cnpd.pt


15. Contact

For any questions related to this Privacy Policy:

Primekm – Travel, Tourism and Events, Unipessoal Lda
Rua Conde Sabugosa, Nº 6, 8-B
1700-116 Lisbon

📧 reservas@primekm.pt


16. Update Date

Last updated: March 18, 2026